Grice’s Maxims

Download here: Grice’s maxims

Maxims of Quantity:

Make your contribution to the conversation as informative as necessary.

Do not make your contribution to the conversation more informative than necessary.

Maxims of Quality:

Do not say what you believe to be false.

Do not say that for which you lack adequate evidence.

Maxim of Relation:

Be relevant.

Maxims of Manner:

Avoid obscurity of expression.

Avoid ambiguity.

Be brief.

Be orderly.

http://www.lancaster.ac.uk/fass/projects/stylistics/topic12/14cp1.htm